Effective Search Engine Optimisation, Website Promotion and e-Marketing Services

There’s not a lot of point in having a website if it remains invisible to those who may be trying to find it. Similarly, there is no sense commencing an e-marketing campaign for a website until the domain is hosted and there is something other than an “under construction” page to see.

Optimisation on the other hand can, and should, be built-in at the design phase of a website.

Search Engine Optimisation (SEO)

Search engines themselves keep the details of their ranking algorithms a closely guarded secret. Different engines use different algorithms, and these are maintained in a state of continuous improvement and change.

Goalposts are therefore constantly moving, so web developers and site owners can find themselves in a never-ending game of catch-up. A game where optimising a website for one search engine might penalise it in the rankings for another.

Visitor oriented website optimisation

The one constant to all search engine optimisation is your audience and what they expect from your website. Search engines aim to emulate those human expectations and deliver SERPs that are relevant to what the human visitor is looking for. Search engine optimisation needs therefore to be similarly visitor oriented, and this is achieved through serious consideration of content with respect to audience expectation, and not by applied jiggery-pokery.

Content relevance, semantic structure, accessibility & SEO

Content relevance and substance are strong determinants of website value. Content structure and presentation affect website usability. All influence visitor satisfaction and fulfillment, and are also significant in how search engines evaluate and rank a website.

Adopting web standards and structuring content for accessibility opens the site to access by all users. It also allows disabled users and search engines alike to derive additional meaning from clearly defined document structure (semantics).

To help understand why this approach is beneficial, you might like to consider that Google and the other search engines experience websites in much the same way as any blind visitors would. Developing with accessibility in mind is therefore of direct benefit in terms of search engine placement.

Effective optimisation

Webspace Works takes an holistic approach to website optimisation, addressing the needs of visitors as a pre-requisite of effective search engine optimisation and subsequent e-marketing strategies.

These website/search engine optimisation methods are best built-in during the initial design and construction of a site, but can also be retro-fitted to existing ones, enabling substantial improvements in search engine rankings to be achieved.

Check our pricing policy or contact us for further details.